digests

Doner Cardwell Hawkins is tipped to win the 3m account for French-owned ferry company SeaFrance, formerly with Delaney Fletcher Bozell.

Leagas Shafron Davis, Rainey Kelly Campbell Roalfe and Saatchi & Saatchi pitched this week for the Virgin Jeans account.

J Walter Thompson Manchester has picked up the 3m account for Goodfellas Pizza in the UK.

Canada Life, the insurer, has set up a direct marketing division and says it will start the search for an above-the-line agency later this year.

Billy Mawhinney, joint creative director at Ammirati Puris Lintas, is moving to Ogilvy & Mather to partner Leon Jaume on its Ford account. The move ends Mawhinney’s long-term partnership with Nick Welch, who is remaining at APL.

Bartle Bogle Hegarty has confirmed it will not repitch for Pillsbury’s ice cream brand Häagen-Dazs (right).

Maher Bird Associates has resigned from the First Mortgage account and is talking to another financial services client.

DMB&B Financial is to run a campaign for housing charity Shelter, which will attempt to make housing an election issue.

Tequila UK has been appointed by Anheuser-Busch to handle below-the-line activity for Bud Ice, Michelob, Mich Golden and Roscoe’s Red.

Faulds Advertising has won the 1m advertising account for Matthew Clark’s mineral water brand Strathmore.

Budgens, the supermarket group, is moving its advertising out of Relationship Marketing International.

The Havas Advertising group, which has interests in the UK including EURO RSCG Wnek Gosper, has denied that it is for sale.

McCann-Erickson Manchester has won the 1m Magnet Glass double-glazing account.

Easy Jeans has launched its first advertising campaign since appointing agency BMP DDB earlier this year. A series of posters feature pairs of jeans in a dirty laundry basket, drying on a radiator and crumpled on the floor, with straplines such as: ‘We don’t use sex to sell our jeans. We won’t even screw you when you buy them.’

Wilkinson Sword’s 2.3m advertising campaign for its FX Perfomer will hit television screens next week.

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