HP hires chief to control 12m marketing budget

HP Foods has appointed a new marketing director to replace Andrew Marsden, who left suddenly without a job to go to in December.

Kim Small, formerly business director for Pepperidge Farm, a subsidiary of the Campbell’s soup company in the US, will take up the position next month.

She will be marketing director for all the HP brands – HP, Lea & Perrins as well as Amoy and Rajah.

Previously, Marsden was marketing director for the HP and Lea & Perrins brands, while the marketing of Amoy and Rajah was handled by director of sales Ralph Abrams.

There has also been a reshuffle in the product division. HP and Daddies is now under marketing controller Bhati Parsotam, who took up the position in January. Lea & Perrins is headed by senior product manager Steve Conway. Amoy and Rajar are headed by marketing manager Andy Jones.

In the past, Small has managed Pepperidge Farm’s bakery division and its cookie business. She has also worked in marketing at Kraft General Foods in the US.

HP Food’s annual marketing budget is 12m, with the spend split roughly equally between above- and below-the-line work. Its advertising agency of record is Young & Rubicam.

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