JWT scoops 6m global Rimmel

J Walter Thompson has won the 6m worldwide account for Benc-kiser’s Rimmel cosmetics range.

The agency beat Roose & Partners, Ammirati Puris Lintas and Bartle Bogle Hegarty to the business.

The brand will be relaunched and taken upmarket in spring next year. The relaunch, which will pitch the make-up range to the mid-market – in competition with Boots no7 – follows Benckiser’s purchase of Rimmel last year.

Rimmel wanted an agency with a solid European presence as the brand is strong in Germany, Italy and the Netherlands, where it already has a more upmarket profile.

The account was formerly handled by Abbott Mead Vickers. BBDO in the UK.

In a separate move, JWT has finally picked up the Mazda above-the-line account in the UK. Howell Henry Chaldecott Lury has held the 4.5m account since 1993 but was not invited to repitch.

Mazda marketing director Chris Owens says JWT was picked to bring the UK into line with the rest of Europe, where the advertising is handled by the JWT network.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here