Mattel makes first talking Barbie doll

Mattel has launched a talking version of the Barbie doll at the New York Toy Fair. So it’s official, Barbie is no longer just a dumb blonde.

The Talk With Me Barbie doll comes with a CD-Rom which, when connected to a PC, can be programmed to talk for 45 seconds. Experts say it could have educational uses, although further software would need to be developed.

It is thought that Mattel is trying to take the doll into areas beyond the usual confines of the girls’ toy market. In the US, the toy giant is using the slogan “Girls love computers” to advertise the doll, which should be available in the UK next year.

Meanwhile, rumours are circulating that last year in the US, more copies of the official Barbie CD-Rom were sold than Windows ’95 packages. However, its penetration of the UK CD-Rom market is still relatively low.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here