Please lets have synchronicity

Am I alone in being perplexed by the peculiar trend in audio-visual entertainment offered in many café-bars?

I am referring to the places with TV monitors hanging from the ceiling like 20th century stalactites. These things are generally tuned to a pop video channel, which is fine, and the speakers dotted around the place are thumping out a tuneful little rock track, which is OK too.

But why does the audio never tie up with the visual? Surely it’s not beyond the wit of man to offer a bit of synchronisation? While the Spice Girls video and a Smurfs audio might pass unnoticed after a drink or two, Des O’Connor’s voice from Tina Turner’s lips is spoiling my appetite.

Can any MW reader in this industry please explain?

Richard McCann

Michael Rines Communications

Milton Keynes

Buckinghamshire

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