Tesco Clubcard Plus

Tesco’s Clubcard Plus, launched in June 1996, was the first entry by a major grocery retailer into financial services. Tesco’s research indicated that money for grocery shopping is often set aside and usually sitting idle in a current account earning little or no interest.

A five per cent interest rate is offered on money put into Clubcard Plus for grocery spending. Money is easy to put in and take out and when used to pay for shopping, Clubcard Points are earned.

The product was launched with an integrated campaign of PR, TV, press advertising, and in-store support. A key channel of communication was the store staff, so the launch plan included staff training.

Fact box

Awareness and take-up of the new product exceeded expectations. The target of 100,000 accounts in 12 months was achieved within six. Furthermore, Clubcard Plus attracted Tesco’s most valuable shoppers: families. The product’s success can be judged by the subsequent entry of Tesco’s major rivals into financial services.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here