A Swiss Valentine’s Day disaster

Spare a thought for McCann-Erickson marketing director Amy Smith. Setting off for a romantic weekend’s Valentine treat skiing in Switzerland, she had everything – the skis, the man, the plane tickets.

However, on arrival at the airport British Midland informed her that the flight was overbooked and her companion would have to get another plane. Our heroine spent the night in a Zurich hotel, alone on the most romantic night of the year.

Things got no better. Amy’s partner never arrived and she spent two ski-less days on the telephone trying to get back to London.

“To cap it all they shoved me at the back of the plane with the screaming kids on the way back,” says a crestfallen Smith. “I told them I wouldn’t piss on a British Midland plane if it was on fire.” Thankfully it is not a McCann client.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here