Saatchi & Saatchi unveils its first campaign for the Multiple Sclerosis Society this Sunday. It won the account 18 months ago. Before that, the account had been with BMP DDB, which produced the successful ‘torn’ campaign for the society. The new Saatchi ads keep up that theme, featuring creases throughout the artwork. The ads, which are part of a 300,000 campaign running across press and posters, focus on the unpredictability of the disease. Media was bought by Zenith.