De Glanville suffers from curse of Nike

The Diary notes that Nike’s ability to back a loser has not deserted it. The company’s accident-prone marketing department has an unenviable history of turning good players bad, a phenomenon now known as “The Curse of Nike”.

The Diary notes that Nike’s ability to back a loser has not deserted it.

The company’s accident-prone marketing department has an unenviable history of turning good players bad, a phenomenon now known as “The Curse of Nike”. The latest victim is England rugby skipper Phil de Glanville, who scowls out of the company’s latest poster ads above the tagline, “Be hard and be fast”.

The upshot of this advertising stardom is that de Glanville has failed to win selection for the British Lions tour of South Africa, despite 27 other Englishmen gaining a place.

Nike’s unfortunate track record in picking winners reached a peak during Euro 96 when it lauded Eric Cantona, David Ginola, Les Ferdinand and Paolo Maldini. The first three men either did not make the squad or failed to get a game. Maldini, along with the rest of the

Italian team, made an undistinguished exit in the first round of the competition.

The diary has little idea how much Nike pays its stars, but it is clearly not enough.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here