Euro review for 12m Motorola

Mobile phone maker Motorola is reviewing its pan-European account, which could be worth up to 12m.

The US-owned company is understood to be planning a brand-building campaign to compete with rival phone manufacturers, including Nokia and Ericsson. It is believed the review will be handled from Motorola’s London office and will take place in the next three months.

The company is understood to be planning a shortlist of five agencies for the business. It currently spends about 2m in the UK through Butterfield Day Devito Hockney and Marr Associates. BDDH handles the Motorola account on a pan-European basis. The media is bought by the Ammirati Puris Lintas-owned Initiative Media. “Motorola is doing a lot of different things, in different markets, and countries,” says one agency source. “It is now looking at a more limited approach.”

Motorola announced earlier this month that it would create 300 jobs at its mobile communications plant in Swindon to meet demand for digital mobile phone systems.

Motorola is one of the world’s biggest players in a variety of electronic communications and one of the big three mobile phone operators along with Nokia and Ericsson.

A company spokeswoman says talk of a review is premature.

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