Matthew Clark appoints Guinness Euro chief

Cider maker Matthew Clark has appointed Guinness Europe marketing chief Rob MacNevin as its new marketing director.

He joins the company with a seat on the board and a brief to oversee a huge increase in marketing investment. This forms part of Matthew Clark’s plans for recovery following a disastrous year.

MacNevin will oversee brands, including the Blackthorn range of ciders, Diamond White, Stone’s Ginger Wine and Stowells of Chelsea wine boxes.

MacNevin says: “High on my list for the future will be new product development.”

He was appointed to the new role of marketing and business development director for Guinness Europe after four years at the helm of the UK marketing operation (MW September 8 1995).

Guinness sales in Europe are about a quarter the size of those in the UK, but is seen as offering potential for growth, unlike the saturated UK beer market.

During his tenure as marketing director for Guinness Brewing GB, leaks about a TV advertisement featuring a gay couple kissing prompted much unwelcome publicity for the brewing giant.

The ad, which Guinness describes as “an urban myth”, was part of the Black and White campaign which replaced the long-running Rutger Hauer ads.

MacNevin oversaw this transition and was also behind a number of product launches, which met with varying success. He was responsible for the award-winning launch of canned Draught Guinness, the first draught product in a can, but also for flops such as Cherry’s bitter and Enigma.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here