Edinburgh agency The Union has won the Scottish Daily Mail account, its most significant win since it launched last year.
The incumbent Faulds was sacked last week for taking on the Daily Record account (MW February 7). The spend on the Scottish Daily Mail brief is not thought to be large – the business was worth about 300,000 last year – but it is a high profile piece of business for the new agency.
Last year, The Union was shortlisted for the Scottish Sun account, but was beaten by Simons Palmer Clemmow Johnson.
Guy Zitter, managing director of the Daily Mail, says: “The Union was appointed on the strength of the launch campaign Simon Scott did for us.” Scott, along with Ian McAteer and Andrew Lindsay, set up the agency after breaking with Faulds.
The Scottish Daily Mail, described by Zitter as a “filleted version of the English edition”, carries a minimum of 16 pages of Scottish news.