The Diary notes that Nike’s ability to back a loser has not deserted it. The company’s accident-prone marketing department has an unenviable history of turning good players bad, a phenomenon now known as “The Curse of Nike”.
Traditionally, papers benefit from election fever but with pundits predicting a boring 1997 event, price cuts may still be the liveliest option.
With everything from Budweiser jeans to JCB jackets appearing in our shops at the moment, it seems anyone and everyone is launching into the clothing market. The Diary was, however, surprised to learn that even the Central Council for British Naturism has its own range of branded clothing, including hats and T-shirts for when the […]
The Chinese middle classes were unable to afford the top-end brands new retailers tried to tempt them with. As David Kilburn reports, this has fuelled a switch to selling cheaper goods.
Saatchi & Saatchi unveils its first campaign for the Multiple Sclerosis Society this Sunday. It won the account 18 months ago.
Asda and Kwik Save deal double blow to brand manufacturers as slow-selling lines are kicked out
The Media Centre has moved into the top three of the 1996 media billings league table, ousting BMP DDB, according to Register-MEAL figures released this week. The agency finished 1996 with total billings up 80m from 277m in 1995 to 357m – a 29 per cent rise. The increase is down to large account wins […]
HHCL & Partners is working on Allied Domecq’s 2m account for Teacher’s Scotch Whisky, officially held by D’Arcy Masius Benton & Bowles.
Despite their wide-spread use, promotions at best achieve very little and at worst are an appalling waste of time and money. Marketers need to begin copying those companies whIch are starting to use consumer-pull rather than producer-push stra
Scottish Courage is to quit its ten-year sponsorship of the Rugby Football Union league after the RFU asked for more money. Courage’s last three-year contract with rugby cost an estimated 5m. The new league is understood to be seeking 7.5m over the same period. But the new sponsor will get a lot less for its […]
Samsung is planning to be the first major company to launch Web TV in the UK. Internet TV is a standard set that is sold with a modem and a keyboard, allowing the user to access the Web and send e-mail on the TV.
Cathal O’Doherty is director of marketing at Tara Television
The takeover frenzy in the brewing industry is consolidating power into two or three monoliths, and restricting the ability of regional brewers to get their ales in to pubs. By Stephanie Bentley
Oh dear Wanda, “Have a break from the office” (MW Letters, February 14), we are feeling grumpy. Bad hair day? As chairman of the Incentive Travel & Meetings Association I could not let your rather jaded comments about group incentive travel pass by. The UK incentive travel industry turns over about 500m per year. In […]
Increased competition in the gas and electricity sectors is forcing British Gas to hunt for a second marketing director to bolster its team. The company is seeking a second chief for its trading division, now a separate business within Centrica. In December, the company split in two. Centrica includes British Gas sales, trading, servicing and […]