Reigning cats set new trends
Marketing WeekTo hold onto market share, all retailers must take note of a shift to owning ‘lazy’ pets and growing consumer preference for superstores.
To hold onto market share, all retailers must take note of a shift to owning ‘lazy’ pets and growing consumer preference for superstores.
SPONSORSHIP:RSL highlights poor recall of Euro 96 sponsors amid fears for long-term deals
Merger and acquisition activity has returned to the marketing services arena. Deals are being brokered, vulnerable agencies are seeking protective mergers and the multinationals are being selective in their buys.
HHCL & Partners is working on Allied Domecq’s 2m account for Teacher’s Scotch Whisky, officially held by D’Arcy Masius Benton & Bowles.
Allied Domecq Spirits & Wine (UK) is preparing for its third major shake-up in a year following the resignation of marketing director Hayley Beale.
Poster contractors Maiden and Mills & Allen have been accused of hypocrisy for describing the volume discounts paid to poster specialists as an embarrassment to the industry.
New Zealand is renaming the kiwi-fruit Zespri, in a multimillion pound European relaunch to differentiate one of its primary exports from rivals. Zespri International, part of the former New Zealand Kiwifruit Marketing Board is rebranding the fruit, which was originally known as the Chinese gooseberry. The name was created by consultancy Interbrand, which entered into […]
The founding partner and planning director of Maher Bird Associates has been sacked in an acrimonious split with managing director Stephen Maher. Mark Tomblin has been barred from returning to the Simons Palmer Clemmow Johnson spin-off agency, which has billings worth 30m, and clients which include Next, Victoria Wine and trade advertising for The Sun […]
St Peter’s beer, the brainchild of former Interbrand chairman John Murphy, is to be stocked in 300 Tesco stores. The national launch of the beer will concentrate on its distinctive bottle shape and “Englishness”. The bottled beer will go on sale in Tesco within the next two weeks, positioned alongside other real ales. Murphy, who […]
Rank has posted a big drop in profits, but shares have risen. George Pitcher thinks the City has got wind of casino plans to save the day. George Pitcher is chief executive of issue management consultancy Luther Pendragon
The Diary notes that Nike’s ability to back a loser has not deserted it. The company’s accident-prone marketing department has an unenviable history of turning good players bad, a phenomenon now known as “The Curse of Nike”.
Kodak is axing the film speed classification system from its Kodak Gold range of films in the face of consumer confusion over its meaning. Instead of using the long-standing ASA (American Standards Authority) numbering system, the company will use new brand names for the films. They are being re-launched as Kodak Royal Gold, Kodak Gold […]
With everything from Budweiser jeans to JCB jackets appearing in our shops at the moment, it seems anyone and everyone is launching into the clothing market. The Diary was, however, surprised to learn that even the Central Council for British Naturism has its own range of branded clothing, including hats and T-shirts for when the […]
Oh dear Wanda, “Have a break from the office” (MW Letters, February 14), we are feeling grumpy. Bad hair day? As chairman of the Incentive Travel & Meetings Association I could not let your rather jaded comments about group incentive travel pass by. The UK incentive travel industry turns over about 500m per year. In […]
Procter & Gamble is risking consumer confusion with its first branded detergent for 20 years, Ace Gentle Bleach. It must also overcome the negative imagery of bleach to succeed in the UK.