Month: February 1997

Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001. New Media is edited by Michael Kavanagh, who can be contacted on 100413.3070@compuserve.com

The Internet Revolution is forcing sworn enemies – IT and marketing staff – to work closely. Can they settle their differences to exploit the new opportunities or will we see a repetition of AOL’s recent troubles?

Liberty Publishing has signed a bulk distribution deal with two hotel chains and an airline to boost the circulation of Punch. Punch will now be distributed free to guests of Queen’s Moat Hotels and hotels in the Stakis group, as well as to travellers on long-haul flights with Cathay Pacific. But Liberty denies reports from […]

PepsiCo wants to buy out its Britvic partners so it can streamline its operation and fight Coke’s 15m Fanta revamp.

Express Newspapers’ sales director Andy Jonesco has targeted his long-serving management team in the round of redundancies announced last week (MW February 21). Four heads of department were made redundant last Friday: Shalene Perkins, head of advertising on the Express on Sunday; Charles McCrostie, head of advertising on The Star; Peter Thompson head of advertising […]

The BBC is seeking a senior marketer for its Corporate Centre division, after filling the marketing director’s job at BBC Broadcast. Paul Twivy, former managing director of Bates Dorland, is still understood to be in conversation with the BBC after Sue Farr, BBC Broadcast’s marketing controller, took the marketing director’s job at BBC Broadcast. The […]

The age of the woman has arrived; so much so that some men have decided that if you can’t beat them, join them – literally.

Disappointing viewing figures have led even the mighty GSB to alter its schedule. How then will new channels fare with the launch of digital TV? By Torin Douglas. Torin Douglas is media correspondent for BBC Radio

Mattel has launched a talking version of the Barbie doll at the New York Toy Fair. So it’s official, Barbie is no longer just a dumb blonde. The Talk With Me Barbie doll comes with a CD-Rom which, when connected to a PC, can be programmed to talk for 45 seconds. Experts say it could […]

The West McLaren Mercedes Formula 1 launch went off with all the usual ballyhoo. It featured almost 5,000 people crowded into Alexander Palace and a star-studded line-up of entertainers on hand, including Jamiroquai and the Spice Girls. BBC sports presenter Steve Rider was also there, moonlighting as compere for the unveiling of the car. “It’s […]

Nick Higham is BBC TV’s media correspondent>

The maker of soft drinks brand Vimto has appointed Cheetham Bell to handle the 3m advertising account for its fizzy drinks and cordials. JN Nichols (Vimto) saw pitches from four agencies for the bus iness, which was previously held by Manchester agency Tom Reddy Advertising. Chris Sefton, Vimto group marketing manager, says: “We were looking […]

Drinks marketers are inured to hacks from the marketing press badgering them, but it was with some surprise that Henry Leyland, brands marketing manager at regional brewer Charles Wells, recently took a call from a journalist for the magazine for film buffs, Empire. The reporter wanted to know if Fargo, the Charles Wells’ cask ale, […]

Orange Orange came of age in 1996 with a flotation on the stock market which valued the company at 2.45bn. Econometric modelling has shown that above-the-line marketing contributed over 300m to this flotation price.

Confex 97 is now in its 15th year and will open its doors to visitors from February 25 to 27 at Earls Court 2. Confex is the main annual industry forum for meetings, events and incentive travel and this year’s event will host 1,200 companies from 70 countries. The event attracts an audience of specialist […]