Saatchi wins 2m brief to promote Xfm launch
Marketing WeekSaatchi & Saatchi has picked up the 2m media buying account to promote the launch of “alternative” music station Xfm in London from September.
Saatchi & Saatchi has picked up the 2m media buying account to promote the launch of “alternative” music station Xfm in London from September.
Leo Burnett’s president and chief executive, Bill Lynch, and vice-chairman Jim Jenness have resigned following a series of major account losses over the past year. Lynch and Jenness offered their resignations to the board at the agency’s Chicago headquarters, saying it was time to hand the agency over to leadership with a “different orientation”. In […]
Korean conglomerate Lucky GoldStar this week unveils the first phase of its 200m worldwide rebranding campaign to consumers. Armed with a new name – LG – and new ads, it plans to double its share of the UK electrical goods market. But is it be
The InterLotto site is currently being promoted at the “UK National Lottery” site operated by Merseyside-based Richard Lloyd. The site, though giving information about the UK’s National Lottery operated by Camelot, directs visitors to gambling on the Liechtenstein lottery site. A spokesman for Camelot, which has no plans to launch Internet-based services to UK gamblers, […]
It’s time the Government realised that its attempts to make us healthy are doomed – it should simply leave us alone
Despite vehement denials, advertising is all too often regarded as a bit of a flutter and not as an investment. But then again, every investment a company makes is a bit of a gamble. To clarify the situation, ad campaigns must be regarded in t
Jill Hilliard, PepsiCo Foods International vice-president marketing for Europe, is leaving the company following a reorganisation of its marketing department. It is understood she will not be replaced. Hilliard is joining Oxford Corporate Consultants as a senior consultant. Prior to her last role at PepsiCo, Hilliard was new product development director for the Walkers snack […]
The Body Shop has appointed Bean Andrews Norways Cramphorn to create a UK advertising campaign to combat the launch of Virgin’s chain of cosmetics stores. It will be the retailer’s first ad campaign, and is a U-turn for Body Shop founder and chief executive Anita Roddick, who has always criticised the use of advertising. Roddick […]
League studies shake-up of lower divisions to free 35m in sponsorship cash for first division
The judges of this year’s Booker Prize need not trouble themselves to get out of bed since the winner is clearly your report on pricing and Royal Mail. This is indeed a classic work of fiction when it comes to the interpretation of the facts “Royal Mail offers pricing shake-up” (MW March 14). Royal Mail […]
Liberty Broadcasting managing director Mike Hollingsworth has stepped down from day-to-day management of the company. The media investment operation, owned by Harrod’s boss Mohamed Al Fayed, blamed the lack of progress in solving transmission problems at the revamped London station Liberty Radio for Hollingsworth scaling down his time at the company. “Until this situation is […]
Orange Tango is coming back on TV – in the first commercial break on Channel 5. The advertisement will be a parody of a party political broadcast, encouraging people to vote Orange Tango. The campaign is part of Britvic’s push to become a 600 million litres a year brand by 2001. Other moves include launching […]
Recent research by Carat Insight shows millions of pounds could be saved if advertisers used the right medium to target consumers.
British Airways aims to launch a loyalty programme specifically targeted at its leisure passengers, in an attempt to overturn its image as a high-priced airline. BA marketing director Martin George says leisure passengers often associate the airline with high prices, and this scheme will allow it to talk to them directly and change perceptions. The […]
Kellogg has sparked the biggest review of its pan-European media planning and buying to date and has invited J Walter Thompson and Carat to pitch for the $300m (188m) business. The pitch is part of a wide-ranging rethink of Kellogg’s European media strategy and could result in one of its biggest European media centralisations. JWT […]