Coca-Cola is launching new advertising for Sprite with a campaign which will run for five weeks from March 10. Coke did not use an advertising agency to produce the ad; instead the Sprite brand team produced the campaign in conjunction with Integrated Media International. It features a surreal dream sequence showing a snowboarder in a London environment.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?