DIGESTS

M&C Saatchi has been hired by Rugby League Europe to promote the European super league. The account was won without a pitch. RLE chief executive Colin Myler, a former Daily Mirror editor, is also an ex-M&C client.

J Walter Thompson has been ruled out of the running for the Reuters worldwide account, worth about 15m, because of a conflict with The Wall Street Journal. Reuters is now believed to be reassessing its agency requirements. Saatchi & Saatchi is believed to be in the running.

K Advertising has formally withdrawn from Vauxhall’s Network Q pitch after it was folded into its sister agency Saatchi & Saatchi.

McCann-Erickson Worldwide has bought financial and corporate PR company the Ludgate Group.

Bridgestone, the tyre maker, is to launch a pan-European TV campaign on Saturday to coincide with the start of the Formula One season. The ad (right) was originated by Dentsu in Japan and produced by European subsidiary CDP. It promotes the Bridgestone brand’s first link with Formula One.

Club Mediterranée, the French tour operator, is reviewing its worldwide advertising. Bartle Bogle Hegarty is the agency of record for all markets outside France and Belgium. Club Mediterranée also wants to consolidate its 16m global media, which is split between Havas-owned Concerto Media in France and Initiative elsewhere. BBH will only work for the local market in future.

Sci-Fi Channel is expected to make an announcement in the next few weeks on its appointment of a creative shop to handle its advertising. The shortlist includes: The Underground, The Beacon Partnership, Zero Two Design and Blueberry Design.

CSP, the integrated agency which is part of the Osprey Group, has been hired to handle the Farah fashion label which could include television advertising later in the year…

…Osprey Park is tipped to have picked up Kent-based builders merchants Hall & Co. The account is understood to be worth 1m.

Avon cosmetics is believed to be looking for an advertising agency as part of its relaunch planned for the end of this month. It is thought to have already approached a number of agencies, but has not drawn up an official shortlist.

Everest, the double glazing business, is to run its first TV ad campaign for eight years. The 3.5m campaign by

J Walter Thompson includes three executions and breaks next week.

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