DIGESTS

Zenith Media in the US has been hit by its second large- scale defection in two months. Fast food company Wendy’s International has moved $100m (62m) of media buying back into its creative agency Bates USA, New York. The move follows Zenith’s loss of $200m (124m) of Miller Brewing’s media buying to Leo Burnett, Chicago, in December.

The Conservative Party’s ‘crying lion’ ad campaign which was pulled from posters last weekend was liked by less than a quarter of the population. Only 25 per cent of respondents to a Maiden/RSL poll liked the New Labour New Failure ads although they were seen by 72 per cent of respondents and correctly identified as a Conservative ad by 54 per cent.

More O’Ferrall has become the third of the big three poster contractors to produce high-quality, back lit poster panels designed to attract advertisers from glossy magazines. The new posters, branded Highlight+, will roll out in London first and will carry light emitting diodes to carry up-to-the-minute messages.

TMD Carat Manchester has won the 300,000 media planning and buying account for the AGA boilers and cookers range. A country and home interest magazine campaign is planned.

Future Publishing is claiming a first issue circulation of 98,000 copies for its new film magazine Total Film. The company is now determined to go ahead with launch of a new entertainment title, Cult TV.

Books Etc, the bookshop chain, is launching a free magazine, etcetera, to be given away in its shops every two months. The magazine will carry interviews, reviews, free book offers and money-off vouchers.

Dennis Publishing has appointed media independent Booth Lockett Makin and River Advertising to handle a promotional campaign for its magazine Auto Express.

The Independent Television Commission has told ITV broadcasters to tighten its artist notification system for its traffic departments. The warning comes after Anthea Turner appeared in a commercial for The Sun during an ad break in a charity snooker programme in which she starred.

IPC Magazines’ Southbank division has appointed Jean Egbunike, promotions manager on the Young Telegraph, as senior marketing manager for Essentials and Family Circle magazines.

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