LH-S hires chief for media launch

Lowe Howard-Spink has promoted Robbie McIntosh, its deputy media director, to media director of its media subsidiary Western International Media, which launched this week.

Western will be situated in LH-S’ building in Knightsbridge but will have separate offices. Its launch has been under discussion in the UK for a year (MW March 29 1996).

McIntosh will report to Mike Smallwood, former media director of LH-S and new chief executive of Western. Smallwood has also promoted Peter Magnani, a group head, to joint deputy media director with Gary Birtles, existing deputy.

Broadcast director for the new operation will be Colm Feeny, a TV manager at LH-S. He replaces Keith Impey, who left to run his own business last year. Head of radio Mike Hope-Milne and research director Ivor Hussein will keep their old titles.

McIntosh joined LH-S a year ago from Grey Entertainment Media, where he was board director and general manager. He will continue to head the media accounts for Tesco, Weetabix and Carlton and will oversee Western’s media planning.

Western is a joint venture between Interpublic agencies Western Media in the US and Initiative Media in Europe. The US company will use Western to provide its US clients with a European network, while Initiative will use it as a second network in which to place clients that clash with existing business.

The board of Western will include Smallwood; Marie-José Forissier, worldwide chairman of Initiative Media; and Michael Kassan, president of Western International.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here