Mars realigns brands in Euro shake-up

Mars Confectionery has outlined details of its European marketing restructure, with different brands being led from different countries.

From now on, France will be the lead country for the Mars bar, along with Twix. Snickers is now led from Germany, M&M’s from Holland and Galaxy and Bounty from the UK.

It is likely Milky Way will be led from Germany. Nick Naylor, the European franchise manager with responsibility for the bar’s brand across Europe, walked out of Mars last week without a job to go to. Mars UK marketing director Angus Porter says Germany is the biggest market for Milky Way and so will probably become its lead country.

The restructure follows the appointment of two Europe-wide senior marketing people – Paul Jackson was appointed as brand portfolio director and Tom Jasinski was appointed brands communications director (MW August 8).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here