Premiership plans video game launch

Football’s Premier League is planning to enter the 600m UK video games market with the launch of the first computer-action soccer game to feature club sides.

The league is talking to three software companies about the plans – Sheffield-based Gremlin, US-owned Eidos, and Electronic Arts.

The game is expected to be called Premier League Football, and it is scheduled for launch in early August.

It will be the first game in the UK to feature club sides instead of international teams. The figures on the screen will also carry the names of top soccer stars, like Alan Shearer or Ian Wright, on their backs.

Premier League sponsorship and licensing manager Steve Curnow says: “We are in discussions with a number of companies and expect to have decided on a partner in a matter of weeks.”

Curnow adds that he hopes the game will be available across all the major formats, including Sony, Sega, PCs, and the new Nintendo 64.

Eidos will promote its Championship Manager II computer game featuring Newcastle manager Kenny Dalglish and Manchester United manager Alex Ferguson in a 1m TV and press campaign breaking at the end of this month.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here