Agencies fight for 3m Alfred Marks business

Alfred Marks, the recruitment consultant, is hunting for an advertising agency to handle its 3m account.

The campaign will include press, posters, and possibly TV work. If TV is used, Alfred Marks will be the first recruitment agency on air since the Eighties.

An Alfred Marks spokeswoman says: “The ads will talk about company values. The way we are able to find specialised staff, our competence, and the orchestrated services we run.”

The company expects to hold pitches within the next three weeks.

Alfred Marks does not have an agency at present. The last account it had was with DMB&B in 1994. Its ads focused on attracting new recruits and featured the strapline: “Without you we are nothing.”

The move is an attempt to raise the profile of the business since it merged with French recruitment consultant ECCO Employment last June. The company’s full name is now Adecco Alfred Marks.

The merger made it the second largest employment agency in the world, with over 2,500 branches in 45 countries; the biggest is Manpower. In the UK, Alfred Marks has over 200 offices, against Manpower’s 270.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here