DIGESTS

Procter & Gamble marketing manager Paul Geddes has joined Superdrug as head of marketing. He will report to Steven Round, Superdrug’s marketing director.

Procter & Gamble marketing manager Paul Geddes has joined Superdrug as head of marketing. He will report to Steven Round, Superdrug’s marketing director.

Labour has pledged to stop beer drinkers receiving short measures by making oversized pint glasses mandatory amid industry claims that it will force prices up by up to 12p per pint.

Kiss FM, the London dance music station, has appointed Mike Soutar as managing director. Soutar joins EMAP-owned Kiss FM from men’s magazine FHM, and will work closely with current managing director Gordon McNamee, who becomes managing director of Kiss Enterprises.

Yorkshire Tyne-Tees Television is considering marketing itself alongside Granada as part of a ‘total northern’ sell by airtime sales house Laser, according to the company’s chairman Ward Thomas. The move is designed to tackle a dip in the company’s share of ITV ad revenue last year, which fell to 10.31 per cent, according to company results announced this week.

Mars Confectionery has appointed Bob Morrison – currently a portfolio manager within the company – to fill the post of consumer development director. The post has been free since Sara Weller left for Abbey National earlier this year.

Converse is breaking its biggest television advert-ising campaign, ‘Heritage Factory’, this week. Converse has tripled its advertising investment for 1997 to $10m (7m) across Europe. The 30-second ad, created by Houston Hersteck Farat, will run for four weeks in the UK on national network television, Channel 4 and Channel 5.

Pernod Ricard, the drinks group, boosted UK sales revenues by 5.5 per cent in 1996, compared with the previous year. Growth in sales of Jameson Irish whiskey and Australian wine brand Jacob’s Creek, distributed by Pernod Ricard subsidiaries in the UK, were particularly strong.

Orange has recorded pre-tax losses of 229m, while its market share has grown from seven per cent to 11.5 per cent in the year ending December 1996.

The Ministry of Agriculture Fisheries & Food is planning to deregulate the labelling and content of meat products and fish spreads. Trading Standards Officers say this could lead to the debasement of many products.

Government scientists admit they have made mistakes in allowing genetically modified maize into Britain from the US and say the public outcry could have been averted had they spotted the problems earlier.

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