‘Internet use in companies up’ says DTI

Two out of five large companies now operate a site on the World Wide Web, according to a survey sponsored by the Department of Trade & Industry.

A growing number of medium-and small-sized companies are also investing in sites, according to the survey, which estimates that just under 20 per cent of all companies with computer facilities operate a site.

The survey shows that e-mail and information gathering are the main uses of the Net for connected firms.

But advertising and online purchasing are also significant reasons for using the Internet. A smaller number of firms – one in ten – claim to offer online sales through the Net.

“The importance of the Internet as a new marketing and communications medium is reflected in investment in sites on the Web,” according to the report. “For many companies, this activity is still experimental, but nearly half of those with a site judge this medium to be important.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here