Labour plan paves way for pools ‘superdraws’

Pools companies will be allowed to run superdraws to rival the National Lottery under plans drawn up by the Labour Party.

National Lottery operator Camelot is allowed to hold back cash from its weekly prize fund to boost prizes in chosen weeks. It runs these “superdraws” up to six times a year.

Camelot ran three superdraws, with a guaranteed 10m jackpot, for the first three weeks of the midweek lottery last month.

Labour says it is committed to introducing a “level playing field” in the gaming and betting industry so bookmakers, bingo operators and pools companies can compete effectively with the Lottery.

George Howarth, the party’s shadow spokesman on gaming and betting, says: “We would consider giving pools companies the freedom to enhance their prizes by being able to inject cash to boost the prize fund and to carry forward stake monies otherwise than by way of roll-over.”

Last week, Marketing Week revealed that pools operator Littlewoods is poised to introduce roll-overs – where the jackpot prize is rolled over to the next week if there is no winner – which could result in it offering jackpots of up to 5m in the event of a double roll-over.

The election of a Labour government is likely to result in sweeping changes in rules governing the gaming and betting industry.

One of the most important changes would be allowing bookmakers to take bets on National Lottery numbers, which Camelot fears would seriously dent its weekly sales.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here