Coca-Cola has launched its first Internet-based promotional campaign in the UK in a deal struck with Associated Electronic Publishing. The deal will see a Coca-Cola branded promotion car ried on AEP’s British-focused Web directory UK Plus and its Soccernet football sites. The value of the deal is undisclosed.
MAID, the UK-based online business information provider, and 4th Network, the US-based Internet service provider, have joined forces to develop Internet access through TV screens at hotels around the world. The venture aims to develop a range of interactive services and advertising opportunities to serve the business traveller market. 4th Network claims to have 200,000 business-grade hotel rooms already under contract for rolling out its services.
Dell, the US computer supplier, claims direct sales revenues through its Internet site are now exceeding $1m a day (630,000), with sales from its site growing at 20 per cent a month.
AOL, the world’s biggest online service provider, has introduced advertising to its chat areas. Advertisers will be able to rotate up to four creative executions in any single ad space they buy. The company, which claims 70 per cent of its 8 million subs-wcribers use its chat forums, says the move will generate an additional 360 million ad ‘impressions’ every month.