Royal Mail offers pricing shake-up

The Royal Mail will bow to demands to look at introducing a new pricing system for business post with the cost of the stamp depending on the day of delivery.

If introduced, nominated pricing would mean the end of the two-tier first and second class system with enormous implications for the 5.5bn direct marketing industry. Customers would be able to specify the exact day they would want the letter to arrive.

The move would be restricted to business mail – which currently accounts for about 90 per cent of the Royal Mail’s 4.8bn turnover.

Direct Marketing Association director of legal affairs Colin Fricker says: “There are a number of occasions when deliveries are very time sensitive. We would like to be able to dictate the exact date of arrival.”

Royal Mail head of external communications Nigel Lawrence says that because of cost, the initiative would be unlikely to be introduced in the consumer postal market.

He says the Royal Mail will respond to demands from the industry for this kind of service, pro viding it can be met at a satisfactory price.

But Fricker believes the service should be provided at the same cost as the existing service.

Lawrence adds that a cast-iron guarantee on delivery day would be possible, but very expensive.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here