Shell recruits Safeway boss for global post

Shell International has hired Safeway business unit director Pat O’Driscoll to fill the new role of worldwide head of retail.

She will report to Shell International’s branding and marketing communications director, Raoul Pinnell, who was taken on in December to oversee a shake-up of the oil giant’s business.

O’Driscoll is Safeway’s business unit director for non-food, and it is unclear what experience she has of petrol retailing. She refuses to comment on her appointment.

At Shell, O’Driscoll will work with Pinnell on reviewing Shell’s global positioning and she will co-ordinate the branding for its forecourt retail stores.

Pinnell reports to David Pirret, head of marketing services, and re-placed Mike Kesztenbaum, who has moved to Shell’s Greek operation.

Shell is still recovering from international condemnation of its human rights and environmental record over the past two years. It is believed to be launching a pan-European marketing campaign to promote the company’s positive stance.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here