Tim Henman to appear in 3m Adidas ads

Britain’s newest, indeed only, tennis star Tim Henman will appear in a new series of advertisements for sportswear firm Adidas.

Henman will promote Adidas’ new generation of sports shoes, backed by the company’s biggest advertising spend of the year, understood to be 3m.

The range is called Foot You Wear and the shoes, along with the advertising, will appear at the beginning of next month. The advertising, through Leagas Delaney, will span press and TV.

Henman will initially appear in the press ads but the company hopes he will appear in TV executions later in the year.

The company claims the brand has less cushioning than ordinary shoes and therefore allows greater ease of movement. The tagline for the ads will read: “The foot works, we copied it.”

Adidas’ advertising strategy plays on the long heritage of differentiating itself from its strong rivals Reebok and Nike, though it has used sporting celebrities before including champion boxer Prince Naseem and footballer Paul Gascoigne.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here