Turtle Wax marketing head in sudden exit

Steve Chandler, the head of marketing for Holt Lloyd, the car cleaning company which distributes Turtle Wax products, has left abruptly.

Chandler left the company less than six months after he had joined the Cheshire-based business. It is understood he left on bad terms.

A spokesman for the business comments: “The speed of departure suggests he is unlikely to return.”

Paul Haddock, senior brand manager at Holt Lloyd, is currently acting in the marketing role until a replacement can be found.

The company makes a range of its own car lubricants, such as Color Magic and Holts. It also distributes the US car cleaning brand Turtle Wax.

McCann-Erickson (Manchester) handles Holts brands, while J Walter Thompson (Manchester) advertises Turtle Wax. Before Chandler left he was understood to be preparing an agency review.

Turtle Wax has not advertised on TV for a number of years and it was thought that Chandler was keen to give the brand a higher profile.

The biggest recent advertising spend for Holt was in 1994, when the company delayed 2m promoting its range.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here