Britvic’s new campaign for Robinsons fruit drink sees Bob Holness, host of TV quiz show Blockbusters, feature as a star victim in a series of who dunnit? spoofs. There are three episodes, each comprising three different versions. The first episode is the accusation, the second covers the alibi, and the third reveals the killer’s true identity. Britvic claims this is the first TV ad campaign to ‘kill’ a celebrity. The 6.5m push, created by HHCL & Partners, breaks next week on national TV.