BL/LB, Callegari Berville and Australie are believed to be the three agencies left pitching for EDF, the French electricity company, whose account is worth about FF200m (22m).

Milano & Grey has been appointed to handle advertising for the Italian state petrol company, Agip, after pitching against 19 other agencies. The business is worth 10m.

The Vatican has issued a 37-page publication entitled Ethics in advertising, outlining what it considers responsible approaches across a wide range of issues, particularly public sector communications dealing with safe sex and birth control.

Grundig, the troubled German electronics company, has put its German account into review. Incumbent Heye & Partner will now pitch against McCann-Erickson, Ammirati Puris Lintas, Grey and Scholz & Friends.

Shell (right) has announced the introduction of its loyalty card scheme in France in conjunction with Casino, the supermarket retailer. Separate from its recently announced UK venture, the French scheme will allow customers to redeem points at Shell or Casino outlets, or through a catalogue.

Zricher Versicherung has appointed local agency Weber Hodel Schmid to handle its advertising. The account, Switzerland’s largest for an insurance company, was previously at Wirz, also in Zurich.

Sofres, the French market research company, has acquired Intersearch, which ranks 15th in the US. The acquisition makes Sofres the fourth-largest supplier of market research worldwide.

Le Temps Retrouvé, the French magazine aimed at readers over 50, is to relaunch from April under the title Pleine Vie.

A number of major Spanish advertisers – including Coca Cola and Freixenet – have bowed to pressure from bar and restaurant owners by agreeing not to advertise in or around transmission of soccer matches on Saturday evenings.

Milupa has expanded its product range in Germany, with the launch of Milupino, a milk drink enriched with minerals and vitamins.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here