Briefs

BL/LB, Callegari Berville and Australie are believed to be the three agencies left pitching for EDF, the French electricity company, whose account is worth about FF200m (22m).

Milano & Grey has been appointed to handle advertising for the Italian state petrol company, Agip, after pitching against 19 other agencies. The business is worth 10m.

The Vatican has issued a 37-page publication entitled Ethics in advertising, outlining what it considers responsible approaches across a wide range of issues, particularly public sector communications dealing with safe sex and birth control.

Grundig, the troubled German electronics company, has put its German account into review. Incumbent Heye & Partner will now pitch against McCann-Erickson, Ammirati Puris Lintas, Grey and Scholz & Friends.

Shell (right) has announced the introduction of its loyalty card scheme in France in conjunction with Casino, the supermarket retailer. Separate from its recently announced UK venture, the French scheme will allow customers to redeem points at Shell or Casino outlets, or through a catalogue.

Zricher Versicherung has appointed local agency Weber Hodel Schmid to handle its advertising. The account, Switzerland’s largest for an insurance company, was previously at Wirz, also in Zurich.

Sofres, the French market research company, has acquired Intersearch, which ranks 15th in the US. The acquisition makes Sofres the fourth-largest supplier of market research worldwide.

Le Temps Retrouvé, the French magazine aimed at readers over 50, is to relaunch from April under the title Pleine Vie.

A number of major Spanish advertisers – including Coca Cola and Freixenet – have bowed to pressure from bar and restaurant owners by agreeing not to advertise in or around transmission of soccer matches on Saturday evenings.

Milupa has expanded its product range in Germany, with the launch of Milupino, a milk drink enriched with minerals and vitamins.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here