Esso rehires JWT for 12m media

Esso is understood to have dismissed potential client conflict issues and reappointed JWT to handle its 12m UK media buying and planning.

The surprise move will mean that JWT in London will handle Esso’s media and Shell’s creative account.

Shell appointed JWT in January to handle its 55m pan-European creative work and account handling. The appointment was made following a review out of WPP sister agency Ogilvy & Mather, revealed in Marketing Week (November 29).

JWT had resigned Esso’s creative and account handling in London following the appointment and was also expected to resign the media account.

JWT’s appointment to Esso’s media account in the UK puts an end to speculation that Shell would realign its pan-European media buying out of CIA and into JWT. It is understood JWT Manchester will handle some elements of Esso’s media buying.

Esso’s creative and account handling has not been decided yet, but Ammirati Puris Lintas is tipped to take the account.

JWT media director Mike Wood says that no one from Esso has confirmed to him that the agency has retained the account.

JWT is one of the few large London agencies to maintain a media department, rather than act through a separate media-dependent operation. It has already signalled its intention to spin off media planning and buying, probably in September. The appointment by Esso is expected to bring forward plans to separate media.

There has also been speculation that JWT is to merge its media buying with Ogilvy & Mather across Europe. Former Zenith chief executive Christine Walker has been mentioned as a potential candidate to spearhead the combined operation.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here