Guinness creates global consumer planning role

Guinness Brewing Worldwide has created a new global planning role within its central marketing team to improve insight into consumer thinking.

The appointee to the post of consumer planning director will have a salary package of about 100,000, and report to Nick Fell, GBW marketing director.

He or she will have one of four key positions in GBW’s central marketing team, which works on strategy, policy and direction for the brewing giant’s six worldwide operating units (Guinness Brewing Great Britain, Guinness Ireland, Guinness Americas, Guinness Africa and Guinness Asia-Pacific).

The job, which covers all Guinness brands, will be based at the Guinness Brewing GB brewery in London. Responsibilities include leading a global planning forum.

A company spokesman says: “The post fits in with the Guinness strategy of getting closer to consumers’ thinking, how they perceive our brands and how we market them.”

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