Schwartx to take top Coke role

L’Oréal UK marketing chief Jeremy Schwartz to be Coke’s north-west Europe marketing director

Coca-Cola has appointed Jeremy Schwartz as marketing director for north-west Europe. He will report directly to president of Coca-Cola north-west Europe Gavin Darby.

Schwartz joins Coca-Cola from cosmetics group L’Oréal with a brief to ensure “best practice” in marketing activity across the UK, Ireland, Benelux and France. His post has existed before, but not for some years. The north-west Europe division is part of the greater Europe group in Coca-Cola’s structure.

Schwartz says he will work alongside the marketing directors in each of the countries to improve co-ordination. But it is understood that the full parameters of the job are still to be worked out.

Coca-Cola insists the appointment will not undermine direct lines of communication to Darby enjoyed by senior marketing staff covering the UK.

Darby appointed Chris Banks, recruited from IDV Scotch whisky division Justerini & Brooks, in January this year to act as regional manager for Coca-Cola UK and Ireland, with overall responsibility for marketing.

Banks will continue to report directly to Darby, aided by UK marketing director Jan Hall.

Schwartz leaves his post at L’Oréal UK after initiating the high-profile campaign through McCann-Erickson for L’Oréal shampoo, featuring Friends star Jennifer Aniston.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here