Customers of BT’s Friends & Family scheme are being given the chance to win their own ‘holiday of a lifetime’ for 29 of their friends and family – plus the chance to star in their own soap opera commercial. The prize draw, to mark the increase from five to ten qualifying numbers in the Friends & Family scheme, will feature in the next BT commercial, which tells the story of the real-life Welch family who were taken to Mexico by BT. The 60-second ads, created by Abbott Mead Vickers. BBDO, will appear on television next week. There will be six prize draws over the next six months.