DIGESTS

Kevin Gavaghan, the consultant who headed the launch of Telegraph Enterprises, has left the paper. Last year, Marketing Week revealed his plans to launch Telegraph-branded financial products (February 16 1996) but the plans were blocked by the paper’s financial advertisers who threatened to pull ads (MW February 23 1996). Gavaghan says says he only intended to work there on a project basis. Enterprises will be run by Telegraph director of circulation Chris Haslam.

Channel 5 (right) is to distribute a glossy launch magazine as an insert on this weekend’s Sunday Times, in a deal which will see the newspaper advertising C5 on ITV. Marketing director David Brook says the station may consider full-blown advertising of C5 on Channel 4 in the near future.

Karen Morris, national sales manager at London News Network, is to join Classic FM as sponsorship and promotions manager on April 2. She replaces Stephen Allen, who is setting up a new customer service unit at the station.

The Observer is giving away a shortened pre-publication version of The State to Come, the follow up to best-selling polemic book title The State We’re In, written by the paper’s editor, Will Hutton. The offer will roll out nationally over three weeks starting on April 6.

Thirteen companies have applied to the Radio Authority to operate the regional commercial licences covering the Solent area. Among those applying to win the licence are Melody Radio and TV production company the Mentorn Group.

Reed Elsevier, the Anglo-Dutch publishing group, has agreed to pay US$320m (200m) to acquire Californian-based MDL Information Systems, which develops online databases and software aimed at the chemical and bio-technology sectors.

Virgin Radio’s survey of 2,400 listeners suggests the station’s audience is ‘overwhelmingly Channel 4 viewers who read liberal quality newspapers like The Independent and The Guardian’.

Optimedia group director Greg Dolan is to join J Walter Thompson in Jakarta as a media director.

Regional newspapers have managed to slow the rate of their combined circulation decline. Industry sales shrank by 1.5 per cent in 1996, compared with a 2.2 per cent decline the previous year, according to the latest Audit Bureau of Circulations figures.

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