Digests

The European Commission has ruled that Anheuser-Busch, manufacturer of Budweiser lager, will not be able to secure perimeter rights for the 1998 World Cup in France. The EC has backed strict French public health laws that forbid TV advertising or sponsorship of alcohol and cigarette products.

BMW says it is to invest 600m in the Rover Group this year. The spend is part of a move to make the group profitable by the year 2000.

The Daily Telegraph has signed a year-long advertising deal with BSkyB, which will see the newspaper advertised around the broadcaster’s major live sports coverage.

The Office of Fair Trading has asked the British Retail Consortium to revise its code on extended electrical goods warranties, to provide greater consumer protection.

Smirnoff is about to unveil its latest global ad, which features a couple being chased by an evil villain and his gang (right). According to Smirnoff, the fast-moving Technicolor ad, developed by Lowe Howard-Spink, has the feel of a movie blockbuster like Mission Impossible.

First Choice, the holiday company, has restructured its management. Kevin Ivie, currently marketing and planning director, will become commercial director with overall responsibility for marketing. Philippa Harris has been promoted to marketing director from head of product development. She will report to Ivie.

Sony will join British Airways’ Air Miles scheme from the end of this month.

Whitbread Inns has appointed Safeway’s former customer service controller, Katharine Sheath, as director of food marketing.

Mobile phone operators have come under fire for charging too much for calls from fixed lines to mobiles. A paper published this week by regulator Oftel says charges should be reduced by 10p a minute.

Professor Luc Montagnier, the French scientist who discovered Aids, stars in the first of a new series of ads developed by Bartle Bogle Hegarty for Time International magazine. The ad is set in the Tunisian desert and features the slogan, ‘Time, step out of your world’.

Taylor Nelson AGB, the market research company, has announced a decrease in pre-tax profits, after exceptional items, to 5m in 1996, from 6.5m in 1995. Turnover for the period rose 12 per cent to 84.2m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here