Euro design register founder quits

Patrick Smith, one of the founding directors of the European Design Register (EDR) is understood to be leaving to join a design agency.

The EDR is the design industry’s equivalent to the Advertising Agency Register. It claims to be the only organisation of its kind helping clients to find design agencies for a range of design work.

When the Design Consultancy Register, which operated as an advisory service for clients, was ditched in 1994, the EDR made an unsuccessful plea to the Chartered Society of Designers to resurrect it.

It currently has about 200 design agency members on its books who pay an annual subscription fee. Clients also pay a fee when they use its services.

Smith will be the second of the three founding members to leave the EDR since it was set up in 1992.

Rune Gustafson left just over a year ago to become managing director of 20/20 Design & Strategy Consultants. The other founding director, Richard

Watson, will remain as the sole director, although he is understood to be recruiting two more consultants.

Smith refuses to confirm when he will be leaving or where he is going, but it is understood he will join a leading design agency as a consultant.

In 1994, the EDR expanded to the Netherlands when it linked with communication management consultancy SCAN in Amsterdam.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here