Help with the digital mix

Revolution is releasing a CD-Rom guide to finding your way through today’s digital media maze. It provides details and examples of two key technologies – custom CDs and the Internet.

The CD-Rom section looks at developing and using CD-Roms as effective marketing tools; explains and shows, by example, the range of ideas that CDs offer.

It also illustrates the level of information that can be stored on the disk; how a well-constructed and visually exciting disk can help users access the right information; and how

CDs can be used to capture valuable marketing data about the user.

The Internet section focuses on getting commercial benefit from the medium. It looks at how the Internet operates, and what it’s best used for; how Websites work and the ways in which they can be developed and designed to make your customers aware of your products and services, and ultimately encourage repeat visits and sales.

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