Interlotto embeds down in UK

The InterLotto site is currently being promoted at the “UK National Lottery” site operated by Merseyside-based Richard Lloyd. The site, though giving information about the UK’s National Lottery operated by Camelot, directs visitors to gambling on the Liechtenstein lottery site.

A spokesman for Camelot, which has no plans to launch Internet-based services to UK gamblers, says there is little the company can do about promotion of the rival Internet lottery on the “UK National Lottery” site, unless the site operator uses its copyright logo.

The Web address of the “UK National Lottery” site is quite different from Camelot’s National Lottery Website. But the site appears to be using embedding techniques to put itself at the top of lists generated by requests for information on the UK National Lottery on major search engines.

Tucker says he is not aware of any complaint from Camelot concerning Lloyd’s “UK National Lottery” site being used to direct British consumers to the Liechtenstein-based lottery.

He confirms that InterLotto rebates five per cent of revenue from new players introduced by Websites back to their operators as commission. “How he [Lloyd] does this is his business.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here