Saatchi & Saatchi Vision, the new media arm of the ad agency, has launched an Internet site in support of the Government-funded Energy Efficiency brand (www.energy-efficiency.org.uk). The site features a virtual house hosted by an Albert Einstein character, who also features in Energy Efficiency’s TV commercials.
Barnes & Noble, the New York-based book retailing giant, has linked with AOL to launch an online sales operation to compete against leading Internet bookseller Amazon.com. The move will also raise the competitive pressure on Oxford-based The Internet Bookshop, number two to Amazon in the online market, which this month raised 1m to improve its export-dominated business (New Media, MW March 14).
Yahoo!, the leading Internet directory, has appointed Paris-based Phillippe Guillanton as sales and marketing director for its European operations. Guillanton will manage pan-European sales across Yahoo!’s UK, French and German sites.
Prince, the UK-based IT company, has been forced to hand over its Prince.com domain name to US Prince Sports Group. The firm says US registration bodies have unfairly changed their policy in favour of firms with US-registered trademarks when allocating .com addresses, even when overseas firms have already registered these addresses.