Shell International has hired Safeway business unit director Pat O’Driscoll to fill the new role of worldwide head of retail. She will report to Shell International’s branding and marketing communications director, Raoul Pinnell, who was taken on in December to oversee a shake-up of the oil giant’s business. O’Driscoll is Safeway’s business unit director for […]
Companies are recognising that there are other ways of engendering loyalty than just card programmes.
Peugeot unveils a new 3.2m execution for its 406 model next week, starring Kim Basinger. The campaign, ‘Dreams’, follows the successful launch of the car last year with the deliberately controversial ‘Thoughts’ ad and features a man whose dreams are filled by Batman’s-ex, the remodelled Basinger. The ad, created by EURO RSCG Wnek Gosper, plots […]
Levi-Strauss has created a new post of retail marketing manager to manage all visual marketing in Levi’s stores as well as in authorised dealers. Henry Barnes has been appointed to the position, after two years as Original Levi’s Stores brand manager. Rival jeans maker Wrangler created a similar role earlier this year. A Levi’s spokeswoman […]
Mercury Communications bosses have won the first round in the fight for top jobs at the soon-to-be-launched 5bn company Cable & Wireless Communications (C&WC). But the announcement of the company’s marketing director, expected as part of the first wave of appointments, has been delayed. It is understood that there has been an internal disagreement over […]
Alfred Marks, the recruitment consultant, is hunting for an advertising agency to handle its 3m account. The campaign will include press, posters, and possibly TV work. If TV is used, Alfred Marks will be the first recruitment agency on air since the Eighties. An Alfred Marks spokeswoman says: “The ads will talk about company values. […]
For a loyalty scheme to be successful, consumers have to be happy about the benefits they receive to stay loyal to a brand. Loyalty consultant Ian McAllister asks if the same is true among sports ‘brands’. Ian McAllister is chief executive of
Brian Basham, a leading PR man, reviews Mark Hollingsworth’s new biography on one of his most famous peers, Tory spin doctor Tim Bell. Brian Basham is chairman of Warwick Corporate
As we all know, the maker of a facile product is not necessarily facile himself. Ad creatives are testimony of this.
I am writing regarding the Leader entitled “Is sponsorship worth the cash”, and the article “Euro 96 sponsors fail to secure public awareness”, both in the February 28 issue. In these pieces you suggest RSL’s research showed that events such as Euro 96 and the Olympics were not successful for their sponsors. This is not […]
Loyalty schemes could be about to change as an umbrella loyalty programme involving ten companies is unveiled by Smart, the loyalty management firm. There are considerable barriers in its path but, as Alan Mitchell reports, the new scheme also
The outdoor industry has come a long way in the past few years. Media owners have worked together to improve the sector and make it a viable alternative to television and press advertising, says David Pugh. David Pugh is commercial director of
Bluewater, Europe’s largest retail and leisure complex, under construction in north Kent, has hired Jeff Klein, a top executive at its PR agency Burston-Marsteller, to take charge of marketing the scheme. He has joined Bluewater operator Lend Lease Global Investment as director of marketing and communications. He will have a marketing budget running into “several […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]