Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by A
Customers of BT’s Friends & Family scheme are being given the chance to win their own ‘holiday of a lifetime’ for 29 of their friends and family – plus the chance to star in their own soap opera commercial.
Ellis Watson makes a very interesting point (MW February 21) about the inability of ad agencies and sales promotion agencies to understand each other. But the world is changing and advertising agencies – or what were ad agencies before they embraced a range of communications skills – are now regularly winning Institute of Sales Promotion […]
As the race for greater accountability gathers pace, those media organisations which have invested in proprietary software and IT that measures effectiveness of sales and profits will lead the field. By John Perriss. John Perriss is chairman o
Sainsbury’s DIY chain Homebase is looking for a board-level marketing director for the first time. The new post combines functions such as market research and statistics, as well as financial functions and communications and advertising, which were previously handled separately. The creation of the position does not affect the structure of Homebase’s marketing department, which […]
Midland Bank is opening a pilot branch inside a Morrisons super-market – a month after Morrisons forged a similar deal with Barclays Bank. Barclays opened a trial branch at Morrisons in Newark in February, with cashpoint, telephone banking and personal banking facilities. But yesterday (Tuesday), Morrisons said it was entering into a “strategic partnership” with […]
ITV companies and magazine publishers have given a guarded welcome to a revised code of programme sponsorship, revealed by the Independent Television Commission this week. The code, as expected, has allowed so-called “masthead” programming on cable and satellite stations. This allows magazine titles to develop TV programmes based on their brands. But the ITC will […]
The old ones are always the best, as they say. Last week the Diary was sharing a drink with a cheerful beer marketing man when the conversation turned to that old workhorse of Scottish & Newcastle, the cheap and cheerful Kestrel lager. “Well, you know what they always used to say about Kestrel,” he says. […]
Channel 5 is about to sign Free pages as its third official sponsor. The telephone directory service will sponsor the channel’s weather service, if the deal goes ahead.
Patrick Smith, one of the founding directors of the European Design Register (EDR) is understood to be leaving to join a design agency. The EDR is the design industry’s equivalent to the Advertising Agency Register. It claims to be the only organisation of its kind helping clients to find design agencies for a range of […]
The battle for consumers’ cash will be won by those companies which offer leisure and shopping facilities in easily accessible locations. Robert Clark is a director of Corporate Intelligence
Despite vehement denials, advertising is all too often regarded as a bit of a flutter and not as an investment. But then again, every investment a company makes is a bit of a gamble. To clarify the situation, ad campaigns must be regarded in t
Recent research by Carat Insight shows millions of pounds could be saved if advertisers used the right medium to target consumers.
Nice to see that Archie Norman, chairman of Asda, hasn’t lost his sense of humour, despite having his wings clipped in the recent Puffin/Penguin spat with United Biscuits. The Diary understands that Norman has just bought a painting of two puffins by aspiring bird illustrator Adrian Smart, to be displayed proudly in his office. Smart, […]
The Conservative Party is looking at renewing its personal attacks on Tony Blair with a campaign ridiculing his election promises. Insiders say new ads, by M&C Saatchi, have been prepared which show an enlarged picture of Blair with the slogan “New Labour, New Haddock”, and “he’d say it if he thought it would get him […]