Month: March 1997

GOLDSTAR’S 200m GAMBLE

Marketing Week

Korean conglomerate Lucky GoldStar this week unveils the first phase of its 200m worldwide rebranding campaign to consumers. Armed with a new name – LG – and new ads, it plans to double its share of the UK electrical goods market. But is it be

Top Burnett executives quit after major losses

Marketing Week

Leo Burnett’s president and chief executive, Bill Lynch, and vice-chairman Jim Jenness have resigned following a series of major account losses over the past year. Lynch and Jenness offered their resignations to the board at the agency’s Chicago headquarters, saying it was time to hand the agency over to leadership with a “different orientation”. In […]

TV should look to magazines for niche model

Marketing Week

As the debate over TV inflation rages, Phil Georgiadis looks to the magazine market and concludes that ‘genre’ channels that do not attempt to provide all-round entertainment for every viewer may be the solution. Phil Georgiadis is chief execu

Sick ad medium has it in the bag

Marketing Week

Top ad man Trevor Beattie claimed in a recent newspaper interview that advertising would soon be bombarding us from all directions – even from “underneath the toilet seat”. The Diary can now reveal just how right he is, thanks to eagle-eyed Raoul Pinnell. Pinnell, Shell’s branding and communications supremo, was travelling on an Alitalia flight, […]

Liam ain’t druggy, he’s my brother

Marketing Week

As something of a lightning conductor for the fashion scene, the Diary was intrigued to see a trade press ad for a “yoof” marketing conference inviting readers to “come and hear the latest youth marketing techniques”. The ad for the “youth perspective 2” event, run by Haymarket Conferences and set to be held at trendy […]

Demon Internet picks BMP arm for 4m task

Marketing Week

New media company Demon Internet has appointed BMP InterAction, BMP DDB’s new media division, as the first agency to handle its 4m account. BMP InterAction beat Abbott Mead Vickers.BBDO to the business. The launch campaign will be wide-ranging, covering press and possibly TV. Samantha Smith, Demon’s marketing director, says: “We chose BMP because it had […]

Guinness creates global consumer planning role

Marketing Week

Guinness Brewing Worldwide has created a new global planning role within its central marketing team to improve insight into consumer thinking. The appointee to the post of consumer planning director will have a salary package of about 100,000, and report to Nick Fell, GBW marketing director. He or she will have one of four key […]

CPC chief Ian Ramsay handed European role

Marketing Week

Ian Ramsay, general manager of food giant CPC in the UK, and president of the Incorporated Society of British Advertisers (ISBA), is moving to Brussels to take up a European-wide role for the food group. CPC operates in more than 20 countries across Europe, the Middle East and Africa. Knorr accounts for more than 50 […]

FT considers axing strapline after Bozell reappointment

Marketing Week

The Financial Times may drop its famous “No FT. No Comment” strapline, following the reappointment of Delaney Fletcher Bozell and its media arm 20/20 Media to the 7m global business. Michael Murphy, the new director FT UK, confirmed the continued use of Ogilvy & Mather’s renowned copyline was being considered. He says: “We want the […]

Esso rehires JWT for 12m media

Marketing Week

Esso is understood to have dismissed potential client conflict issues and reappointed JWT to handle its 12m UK media buying and planning. The surprise move will mean that JWT in London will handle Esso’s media and Shell’s creative account. Shell appointed JWT in January to handle its 55m pan-European creative work and account handling. The […]

Lead agencies lose pivotal role

Marketing Week

New technology and the trend towards multi-country strategies have led to the breaking down of geographical barriers, and the demise of the concept of a lead agency. John Shannon is President of Grey International

Carlton plans to offer cross-media packages

Marketing Week

Carlton Communications is expected to begin selling advertising packages across cinema, video and TV and will relaunch Cinema Me-dia as Carlton Screen Advertising. The move will mean that advertisers will be able to create an association with a particular film throughout a cycle spanning a year to 18 months. They will be able to advertise […]