Month: April 1997

Bass hands top Gala Clubs bingo role to brewing chief

Marketing Week

Bass has appointed Brian Ross, development director at Bass International Brewers, as managing director of its Gala Clubs bingo chain. Ross replaces Ian Payne, who left last month to join casino operator Stakis as managing director. Apart from taking responsibility for the chain’s development, Ross will handle all its marketing, as Gala disbanded its marketing […]

Extra minutage requires a cautious approach

Marketing Week

Before jumping aboard the extra minutage bandwagon, we should take time to consider all the pros and cons and test the theoretical benefits properly before setting changes in stone. By Simon Mathews. Simon Mathews is managing director of Optim

Top exit halts Racing Green agency review

Marketing Week

Racing Green marketing director Richard Lipton has left the clothing manufacturer in the middle of an agency review. Lipton had been seeing agencies in the past few weeks about Racing Green’s 1m advertising account. The company does not have an agency. His exit leaves the pitch in limbo, with Racing Green unable to say when […]

Camelot International hires boss

Marketing Week

Camelot International Services, the company set up by the National Lottery operator last August to promote Camelot’s services worldwide (MW November 1 1996), has recruited its first chief. Mike Allen, a regional sales boss for Camelot, has been appointed head of corporate development. He will head a team, initially comprising three staff, to look for […]

New ad sites are signs of the time

Marketing Week

The Diary is shocked to hear that Somerfield, the supermarket group that once changed the name of its Gingerbread Men to “Gingerbread Persons” in a fit of political correctness, is to start advertising on street signs. The supermarket chain is teaming up with Mediasign Marketing in a trial in the North-east town of Redcar. If […]

Brief

Marketing Week

Save the Children is unveiling a new 48-sheet poster to support Save the Children Week (April 27 to May 3). The poster, created by advertising agency Clark & Taylor, will feature for six weeks on Channel 4’s Brookside – on the petrol station hoarding regularly appearing in the series. It will also be displayed at […]

R5AC aims to launch travel smartcard

Marketing Week

The RAC has opened talks with London Underground, Railtrack, taxi firms and other transport companies to develop a transport smartcard. It will be co-ordinated by the RAC and be redeemable against all the other modes of transport. The scheme, already dubbed the “mobility” smartcard, is part of the RAC’s aim to reposition itself as a […]

Heal’s builds marketing team for national drive

Marketing Week

Heal’s, the London-based upmarket furnishings retailer, is expanding its marketing operation as a prelude to building a nationwide chain. The 187-year-old business, which received an injection of cash when it floated on the stock exchange last month for 21.3m, is currently looking at sites in Manchester, Glasgow, Birmingham, Bristol and Bath. It already has three […]

Thomson revamp sparks hunt for marketing chief

Marketing Week

Thomson, the country’s biggest tour operator, is looking for a new marketing director following a restructure. The vacancy has arisen as a result of the promotion of Thomson Tour Operations former marketing director Richard Bowden-Doyle from deputy managing director to managing director of the company. In his role as deputy managing director he retained responsibility […]

BMW seals 17m James Bond deal

Marketing Week

BMW has fought off strong com-petition from Jaguar and Aston Martin to provide secret agent James Bond with the latest BMW 7 series car for his next film, in a deal worth over 17m. Gone is the sports car – now James Bond will drive a car more associated with would-be captains of industry than […]

Chelsea plans online ticket-ordering service

Marketing Week

Chelsea Football Club has signalled plans to launch an online ticket ordering service as increases in ground capacity threaten to create excess seating capacity for less popular home fixtures. Chris Manson, special projects manager, says Chelsea hopes to be the first football club to emulate a growing number of other non-soccer entertainment venues, such as […]

Top US agency to set up in UK

Marketing Week

Fallon McElligott, one of the most highly regarded creative advertising agencies in the US, is looking at setting up an office in the UK by the end of the year. The Minneapolis-based agency with billings of $500m (312m) has employed headhunters to find staff at all levels for the new office. In the US, the […]