Shooters open fire on Snowdrop

The hunting, shooting and fishing brigade has taken such exception to a cinema advertisement from anti-gun lobbyists the Snowdrop Campaign it has flooded the Advertising Standards Authority with complaints – a total of 47 as the Diary went to press.

Strangely, the ad through Delaney Fletcher Bozell has not even been screened yet, and it won’t be seen for another two days (Friday).

The Diary wonders how many of these complaints were prompted by a double-page spread on the campaign in last week’s Shooting Times & Country Magazine featuring an instructive article headlined “Compile a letter to the ASA using the points listed below.”

It then went on to reassure all readers: “You do not have to see the advert personally in order to have the right of complaint against the portrayal of shooting.”

Reasoned debate based on sound judgement – who needs it?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here