Ogilvy & Mather is believed to be considering setting up an international business-to-business network after winning a pan-European assignment for NEC, the computer company.
Dyson, the vacuum cleaner brand, is hoping to repeat its success in the UK, where it now holds market leadership of the upper-price segment, by launching into France. TV and print ads will appear in May and September respectively to support the launch, backed by a budget of FF8m (1m).
Jung von Matt, the Hamburg ad agency renowned for its creative work, will open a office in Frankfurt next year.
Edeka, the German retailer, is to group its quality own-label products under the umbrella corporate brand. At the same time, Edeka aims to fight off discounters with the introduction of Euro Shopper, a new economy brand. Euro Shopper products are sourced from AMS, the European buying consortium which developed the brand.
Havas has launched its international network of interactive agencies under the brand name Connect World. Twelve offices make up the network, which has been developed in conjunction with Intel, a client of the agency.
Micro Compact Car, the joint-venture between Swatch owner SMH and Mercedes Benz, is seeing pitches from five agencies for its direct marketing account. A decision is expected this month, as it is for the above-the-line business for which two agencies – Switzerland’s Weber Hodel Schmid and Segarra Cuesta Puig Fernandez, Barcelona – remain in the running.
Diesel, the Italian jeans brand, is reviewing its com-munications strategy. The move may affect its relationship with Swedish agency Paradiset, which has produced prize-winning work for the company over several years.
Veso, America’s third-largest brand of sunglasses after Ray-Ban and Oakley, has appointed Paris agency Ateliers ABC to handle its advertising across Europe. The company is best known for its sporting styles.
Lders/BBDO, the Cologne agency, emerged the victor at the recent Comprix awards, which honour healthcare advertising produced by German agencies. The agency picked up three gold, one silver and four bronze awards.
C&A is introducing new in-store concepts in Germany in an attempt to update its image. Among the new services are ‘Pain Surprise’, a sandwich bar offering healthy snacks, and ‘Eastern Mountain Sports’, designed to appeal to participants in outdoor sports.