Month: April 1997

Procter & Gamble is rolling out its Bounty kitchen towel brand across Europe, after a six-month test in Austria. Rival UK kitchen towel manufacturers fear that it will soon be launched in the UK.

Saatchi & Saatchi made a secret bid to wrest some Labour Party advertising from BMP DDB. If successful, it would have pitted the agency against break-away rival M&C Saatchi, the Conservative Party’s agency.

A holiday company offering Florida cruises, which has attracted widespread criticism for its dubious “hard-sell” business practices, has gone bankrupt. Travel House of Virginia (THV) is one of the biggest of a number of companies based in Florida which have been mailing thousands of potential travellers in the UK over the past two years. THV […]

I write with reference to your article on LG Electronics (MW March 28). Initially, I was dismayed by the cynical and overtly negative slant taken on the announcement that LG Electronics is launching a new brand.

Interlotto, the gaming company run by Lord Mancroft, is to seek an agency for the 10m launch of a new range of online lottery games. The company was awarded a lottery manager’s licence last month, and last week, it announced a deal with leisure company Crown Leisure to raise investment to install terminals for the […]

After a good start, C5 badlly needs to increase the number of homes that can actually receive the transmission.

Labour’s manifesto promise to look for a not-for-profit operator for the Lottery could signal the beginning of the end for Camelot. Tom O’Sullivan reports Buried deep in the Labour Party’s 15,000 word commitment to the family, law and order, and sound economics is a paragraph which will chill some hearts in the Berkshire headquarters of […]

Comedienne Dawn French is to star in a Tampax ad campaign which is due to break later this year. The move marks a significant change in Tambrands’ advertising strategy, which until now has been synonymous with action images of women in figure-hugging clothes. Tambrands claims its last commercial through agency Abbott Mead Vickers.BBDO in 1995, […]

The Advertising Standards Authority is talking to advertising agencies after parting company with Court Burkitt & Company. As a non-paying client, the ASA invites agencies who have expressed an interest to put forward their ideas. Media space worth the equivalent of about 2m ratecard is donated each year and co-ordinated by the CIA Medianetwork Centre. […]

Cellnet is to invest up to 57m in the Dixons-owned Link chain to give the mobile phone operator a high street retail presence and allow the retailer to more than double its outlets to 200. An initial payment of 25m, with up to 32m in cash payments, dependent on performance over the next five years, […]

Impact FCA! has been appointed to handle above- and below-the-line advertising for Walt Disney, after a three-way pitch against Saatchi & Saatchi and Leo Burnett. Feld Entertainment, which licenses Disney’s World On Ice production of Snow White and the Seven Dwarfs, has appointed the agency to handle the UK 1m advertising launch in September. The […]

A high-profile legal battle to decide the rights and wrongs of an embarrassing advertising agency fracas has been avoided at the last minute by an out-of-court settlement. Hugh Salmon, former managing director of CM Lintas, and the chairman who fired him, Chris Munds, settled last week just days before the case was scheduled for hearing […]

Tesco’s cut-price plundering of the Levi’s jeans market show marketers are getting off the fence. Instead of simply using communication to cynically ramp brand profits, they are actively campaigning on consumers’ behalf to give them a better

It seems there are no lengths to which Duracell will not take its “longer-lasting” tagline. The company’s European marketing director, Glyn Harper, will run in The Flora London Marathon on April 13 as the famous Duracell bunny. Glyn has already run a couple of races in his bunny outfit. He is pictured here running The […]

That Goldfish should register the highest awareness among the new credit cards (MW March 21) yet barely make a mark in terms of take-up comes as no surprise. It was an expensive, high-profile campaign but, above all, it’s a really silly name that has absolutely no relevance to the product. No wonder people find the […]